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Heineken Hits Maslow In The Face

Along with being a good story of how limited digital releases can leader to larger campaigns, the new Heineken ad, "The Entrance," perfectly aligns the product with Maslow's mid-top levels of Belonging and Social needs. To a freaking T. The party, the connections, the personal greetings, the inside knowledge, the shared experience, and the man who drinks the beer that brings them all together under one roof.

Sidenote: I find it intriguing that the main character never actually drinks the beer. What would persuade the company to purposely leave this out? The way the product is shown and interacted with, it was an definite decision for his lips to not touch the drink. However, I am still in the dark as to why...

Self-actualized cheers,


I want…

This invention goes up there with the iPhone and gravity.

Delicious cheers,


Happy Monday: And I thought I was a geek

Every time I think to myself, "Self, you are a huge geek. You need to quit being so techy." something like this pops up and reminds me that there are people out there far worse that I will ever be.

And to those of you who go as far as this guy, I salute you for making me feel normal again.

PHP DEV License Plate

"I wish they wouldn't have come out with PHP5... Now I have to get a news plates."

<!-- Cheers -->


Free Vector Pack: Document Icons

Free Vector Pack Document Icons

I have a love/hate relationship with stock graphics. Ninety percent of the time, they are tired, useless, too trendy, too lame, or just downright awful. However, when in a bind I rely on the work of others, with custom manipulation, to speed up production time.

After years of working like this, I decided it time to offer help to others out in their search for a quick fix and I am offering a free vector pack of document icons I created recently for a project. I am not reinventing the wheel here, these are simple Illustrator vector graphics that you can use for any file type and can be found on any stock website. However, mine are free.  (Download links at the end of the post.)

Free Vector Document Icons

Download the .eps file here (1.59 MB) or the .zip file here (527 KB).

Free document vector pack cheers,


Happy Monday: Why You Should Always Carry Shoe Polish

Park Better

So you can effectively convey your true feelings.

Monday cheers,