This is an update to my recent charge for Absolut Vodka to make use of an ideal outdoor space in downtown Dallas.
I roll out of bed this morning, get ready, fend off my dogs at the door, start my walk to work and, right when I exit my building, get slapped in the face by Absolut Vodka.
Being encompassed by outdoor advertising every day, I enjoy it when the large vinyl building ads change. I take note of the message, the brand, the placement, the creativity, and the effectiveness (One such ad [seen below] is promoting that their cell phone has a built-in camera! A CAMERA IN A PHONE?! INSANE! Talk about differentiation!). So this morning I walk outside and see the top of a new bright-pink, very nondescript ad. I think, "Oh that's cute. It must be for some luxury good or a new Brittany Spears perfume."
I walk around the corner to get a better view, only to notice a URL at the top the ad reads "facebook.com/absolut."
NO THEY DIDN'T.
Yes they did.
Just ONE BLOCK from the holy grail of Absolut Vodka outdoor advertising, which I wrote about 4 days ago, they decided to put up a new ad. Obviously Absolut understands the market and is willing to pay big bucks for outdoor advertising in downtown Dallas, otherwise they wouldn't have put this new one up. Likewise, they obviously don't read this blog, or else they would have found the ideal building for their campaign just one block east of their current ad.
Absolut, I'm disappointed. How could you guys have missed this?