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11Jun/102

Cry Wolf!

About a month ago I was asked by my good friend Sarah Wolf to help brand her emerging promotional event planning company. She has been deep into the Austin scene for a while working on events such as Austin Fashion Week, SXSW parties, along with local companies, artists, and musicians. She has always had a cool style and a good eye for aesthetics, and with a name like Wolf, I couldn't pass it up.

We went through a few iterations, and finally ended on:

Sarah K. Wolf

I am quite happy how it turned out, and Sarah is great to work with.

We also put together a micro-site that launched yesterday, be sure to check it out at www.sarahkwolf.com. If you are in the Austin area and looking to put together an epic shindig fitting for the Austin scene, cry Wolf! and you won't be disappointed.

Design cheers,

9Jun/103

The real reason Twitter has bandwidth problems

I have found the secret of why Twitter has bandwidth problems, and why you can't seem to get away from the famous "Fail Whale." If you look closely, you'll notice...

Twitter Fail Whale

... the birds are flying in different directions! They obviously can't get anywhere if they keep that up.

Quick cheers,

9Jun/100

What is running on repeat in my head…

... is Eddie Murphy and Rick James' 1985 operatic hit "Party All The Time." It does not get more legit than this.

Classic cheers,

7Jun/101

Hey Absolut, Now You’re Just Mocking Me

This is an update to my recent charge for Absolut Vodka to make use of an ideal outdoor space in downtown Dallas.

I roll out of bed this morning, get ready, fend off my dogs at the door, start my walk to work and, right when I exit my building, get slapped in the face by Absolut Vodka.

Being encompassed by outdoor advertising every day, I enjoy it when the large vinyl building ads change. I take note of the message, the brand, the placement, the creativity, and the effectiveness (One such ad [seen below] is promoting that their cell phone has a built-in camera! A CAMERA IN A PHONE?! INSANE! Talk about differentiation!). So this morning I walk outside and see the top of a new bright-pink, very nondescript ad. I think, "Oh that's cute. It must be for some luxury good or a new Brittany Spears perfume."

I walk around the corner to get a better view, only to notice a URL at the top the ad reads "facebook.com/absolut."

NO THEY DIDN'T.

Yes they did.

Just ONE BLOCK from the holy grail of Absolut Vodka outdoor advertising, which I wrote about 4 days ago, they decided to put up a new ad. Obviously Absolut understands the market and is willing to pay big bucks for outdoor advertising in downtown Dallas, otherwise they wouldn't have put this new one up. Likewise, they obviously don't read this blog, or else they would have found the ideal building for their campaign just one block east of their current ad.

Absolut Outdoor Marketing Missed The Mark

Absolut, I'm disappointed. How could you guys have missed this?

Disappointed cheers,

4Jun/109

Look out Helvetica, there’s a new font on the block.

Knightereau Font

UPDATE (06/04/10): Due to the request of Thorsten at helpworx, I have updated Knightereau to include German characters as well as some legal glyphs. They new goodies include: Ää Öö Ëë Ïï Üü ß ® © ™.

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I have always been a fan of receiving little notes from my wife, Kristi. Mostly because of the overly generous things she has to say in them about me, but also because I think she has really cool handwriting. It is fun, whimsical, but also neat and clean.

I have always told her it would make a cool font.

So flashforward into our first year of marriage. It is my birthday and I awake to a series of large notes placed throughout the apartment wishing me a happy birthday from various items in house, such as "I'll try to multiply what's in here today! - Wallet" and "I promise to get the water the perfect temperature for you. - Shower" and so-on as I begin my day. (Kristi leaves the apartment most days before I am even out of bed. Thank you 9am work schedule.) So the next day I brought all of the notes up to the office and scanned them in and that night began working on the Muhammed Ali of fonts, promising to change the type game forever.

I had Kristi fill in the missing characters and glyphs, and even decided to throw in a couple of her signature moves, hearts and a diamond-eyed smiley face.

A few weeks later, Knightereau was born. (Knight + Dansereau = Knightereau in case you missed it.)

And now, I offer this to all of you so that you may go out and spread the good news of a professional, hand-written font. (And you can now ghost write Kristi's personal notes... nobody will know it wasn't her!)

Not every glyph is in here (we left out a few like the tilde and Yen symbols), but if you are looking for a certain one just let me know and I can add it.

DOWNLOAD KNIGHTEREAU FONT HERE

BTW, if you don't know already, Kristi has her own knitting/cooking/reading blog over at www.SugarAndCaffeine.com and also sells hand-made items through her Etsy store. Check them out. They are rad.

Cheers,