This is an update to my recent charge for Absolut Vodka to make use of an ideal outdoor space in downtown Dallas.
I roll out of bed this morning, get ready, fend off my dogs at the door, start my walk to work and, right when I exit my building, get slapped in the face by Absolut Vodka.
Being encompassed by outdoor advertising every day, I enjoy it when the large vinyl building ads change. I take note of the message, the brand, the placement, the creativity, and the effectiveness (One such ad [seen below] is promoting that their cell phone has a built-in camera! A CAMERA IN A PHONE?! INSANE! Talk about differentiation!). So this morning I walk outside and see the top of a new bright-pink, very nondescript ad. I think, "Oh that's cute. It must be for some luxury good or a new Brittany Spears perfume."
I walk around the corner to get a better view, only to notice a URL at the top the ad reads "facebook.com/absolut."
NO THEY DIDN'T.
Yes they did.
Just ONE BLOCK from the holy grail of Absolut Vodka outdoor advertising, which I wrote about 4 days ago, they decided to put up a new ad. Obviously Absolut understands the market and is willing to pay big bucks for outdoor advertising in downtown Dallas, otherwise they wouldn't have put this new one up. Likewise, they obviously don't read this blog, or else they would have found the ideal building for their campaign just one block east of their current ad.
Absolut, I'm disappointed. How could you guys have missed this?
At least four times a day, I walk through half of downtown Dallas. And until the excruciatingly hot summer hits, my 10-minute door-to-desk route is pretty enjoyable.
The outdoor advertising in the city is quite prevalent. I pass roughly 4 giant vinyl building ads and handfuls of bus stop posters every day. However one spot has always stuck out to me as a prime location for a certain brand.
Absolut Vodka, have I got an idea for you.
Prime location on one of the busiest street in downtown Dallas (Ross Avenue), on the other side of the building (see last picture) there are 3 giant vinyl building ads, the parking lot inside are the surround ones are full every day, the main entrance to the garage is right below the "bottle," and the opposite side of this building is identical so you can get two for one here.
Absolut, you can't pass this spot up. It was made for you.